Economics
What is a quote actually worth to you?
Set the model to your own book. Everything runs in your browser — nothing is submitted, stored or sent anywhere.
Your inputs
Consumers who saw a price, not sessions started.
Planning range 5% – 15% of completed quotes.
Per bound policy, before fees.
Commission, fee income or underwriting contribution — your number.
Planning range 2% – 6% of completed quotes.
Planning range 30% – 50%. Set to zero to model referral off entirely.
Another of your own programs, or an agency you are affiliated with.
Typically higher than an external sale.
Planning range $5 – $45, shared to exclusive.
Total economic value per completed quote
$34.88
Direct bind $19.80 · recovered $7.92 · referral $7.16
- Incremental bound policies / mo
- 160
- Incremental contribution / mo
- $31,680
- Referral-eligible leads / mo
- 1,376
- Referral revenue / mo
- $28,621
- Module value / mo
- $60,301
- Module value / yr
- $723,610
Value per quote, by source
Cumulative module value, 12 months
Defaults are planning assumptions drawn from public commentary and vendor-reported ranges, not audited benchmarks. They exist to size a business case. Nothing here is a promised conversion rate, and none of it belongs in an SLA.
Share it internally
A one-page PDF summary of the economics, the governed waterfall and the integration boundary — sized for a carrier or MGA circulation list.
How the model works
Deliberately simple, deliberately conservative.
- Direct binds = completed quotes × bind rate. Contribution = binds × average premium × contribution margin.
- Recovered binds = completed quotes × recovery lift, valued at the same contribution per policy. This is the incremental premium the module claims credit for.
- Referral inventory = everyone who did not bind, filtered by the share that is eligible and consented. Split between internal placement and external sale at your chosen mix.
- Total value per quote = the three contributions divided by completed quotes. The 12-month line compounds the module portion only — recovered binds plus referral — so it never takes credit for the business you were already writing.
Where the defaults come from
Planning ranges, clearly labeled.
- Immediate bind on completed quotes
- 5% – 15%
- Incremental bind recovered by follow-up
- 2% – 6%
- Non-buyers eligible and consented for referral
- 30% – 50%
- Revenue per lead, shared to exclusive
- $5 – $45
Carriers do not publish quote-to-bind data, and the widely quoted speed-to-lead multipliers in lead-gen marketing content generally trace back to vendor material rather than a primary study. These ranges come from public commentary and vendor-reported figures. They are adequate for sizing a business case and inadequate for anything else — in particular, they do not belong in a service-level agreement.
Phase 1 measures where quotes are lost, so that within a quarter you are running this model on your own first-party numbers instead of anyone's ranges.